Elements of Differentiation

Differentiation – standing out in a crowded and competitive marketplace – allows you to secure new customers while maintaining and growing the ones you have. This means you and your team will be able to step through the fog of today's economy and make a quick and positive impression when it matters most.

Duane Cashin, the Differentiation Expert, shows business leaders and sales professionals how to establish strong business bonds, gain a competitive advantage, and build sales – in any economy.

Differentiation can be applied to your existing sales methodology – giving you a boost to maximize your sales approach. As the Differentiation Expert, Duane will tailor each program to your audience as a 60 or 90-minute presentation, or as a half-day or full-day workshop.

The programs are based on Duane's Four Elements of Differentiation:

CONTROL
CLOUT
COMPREHEND
CONNECT

1. CONTROL (Differentiation Through Being in Command of What Matters Most.)
   You can't control the outside. The good news is you have 100% control of the inside (you!). The proven strategies in this program will motivate you to reconnect with your inner pride and leverage your untapped potential.
   
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2. CLOUT (Differentiation by Selling to Authority with Authority.)
   The more skillful you are at getting top decision makers involved in your sales process the more sales you will close. In addition your sales cycle will be shorter and your deal size will be larger. This presentation illustrates how to sell to authority with authority – even in our present "down" economy.
   
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3. COMPREHEND (Differentiation by Learning the Art of Establishing Trust.)
   To differentiate yourself and gain a competitive advantage, you must first establish a convincing level of credibility and trust with your prospects. Establishing a relationship in which your prospects and customers feel comfortable with you is essential if they are to open up and divulge the inside skinny!
   
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4. CONNECT (Differentiation by Making the Link Between What Prospects Want and What You Are Prepared to Offer.)
   Strengthen your presentation skills to ensure a link is created between what prospects want and what you, the salesperson, has. Making this connection establishes your value – and your worth – to your prospects. This program provides a new approach to presenting ideas, giving advice, and offering solutions designed to impress today’s savvy buyer!
   
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Duane Cashin is "The Differentiation Expert":

• Has led sales teams at Fortune 500 corporations (as branch manager and director) that consistently surpassed quotas by gaining a competitive advantage through differentiation.
  
  
• Was mentored personally by Tony Parinello, the author of "Selling to VITO," and learned how to leverage differentiation to reach top decision makers.
  
  
• Founded and grew a multi-million dollar manufacturing company by using differentiation techniques. His work has been displayed in several NFL Superbowls, the Winter Olympics, Radio City Music Hall, MTV Studios and Rockefeller Center. As President and CEO profitably ran this company for nine years.

Click here to learn more about Duane!